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WordPress is the world’s most popular content management system – and no wonder. It is a prime example of open source development. You don’t need a coder in your company – it’s easy to edit or add content to your WordPress website, and it can be customised from the ground up to meet your needs. You can add new pages and features or customise the look and feel. Plus, it scales as your business grows and evolves. 

It’s also a secure option. WordPress is constantly improving it’s security with new updates. When you keep your site up to date, you have nothing to worry about. 

Plus, WordPress is search engine friendly. It comes standard with search engine friendly URLs and a clear page structure that makes it easy for search engines to find the right content. You can also install an add-on to help you optimise your texts for search engines.  

You can appear on Google through search engine optimisation or paid advertising (Google Ads). 

Search engine optimisation is the process of optimising a website to make it search engine friendly. This includes the structure and content of the site, the use of the right keywords, regular updates and social media activity. It is the sum of many factors and requires planning and perseverance. That’s why it’s a good idea to seek professional help with search engine optimisation.

With paid Google advertising, you can quickly rise to the top of the rankings. Then you pay for every click on your ad. Click-through rates vary by industry. 

Responsiveness means that your website adapts to the visitor’s browsing habits. This means that your website will work properly regardless of the visitor’s device. 

Why is responsiveness important for your business? More than 90% of us search for information about services on a mobile device. Yet less than half of business websites work on all devices. Responsive websites help you reach visitors who use a smartphone or tablet to find information. This will increase your business sales and improve profitability. 

From time to time, there are warnings in the media about WordPress security. However, what is often overlooked is that these vulnerabilities could have been easily avoided.

The security of a WordPress site can be maintained at an adequate level by following good password hygiene, using plugins from trusted developers and keeping WordPress platform up to date. Themes and plugins should also be kept up to date, as their updates include fixes for potential security holes.

What is a cookie? A cookie is a small text file sent to a user’s computer that enables the identification of frequent visitors to a website. It can be used to facilitate visitor access to certain functions on the website and to compile statistics on visitors. This information is usually used for site development, content design and possibly customer acquisition.

EU Cookie Law?

The Cookie Law is a data protection law that requires websites to ask for consent from visitors if information is collected from their computer, smartphone or tablet, i.e. if a website uses cookies. All websites owned by or aimed at EU citizens must comply with this law.

For example, if you have Google Analytics installed on your website, you must inform visitors to your website about the use of cookies.