Our services

We offer a variety of services in digital marketing from advertising to building your brand.

Social media advertising

Social media advertising utilizes social networks such as Instagram, Facebook and TikTok to deliver paid ads to your target audience. Social media ads are a quick and effective way to connect with your consumers and boost your marketing campaigns. 

The role of social media in marketing is constantly growing, which is why it requires a systematic approach to achieve the desired results. It requires a lot of time, continuous training and solid experience. At Folcan, we have all this to offer, and we want to be the digital agency that helps you achieve your business goals and more. 

Facebook and Instagram ads

Instagram and Facebook advertising give you the opportunity to bring your brand story to life in a whole new way, engage your customers more closely and track your goals  – why not take advantage of these opportunities? 

Seize the moment to speak to your target audience! Social media follows us everywhere we go – it has become one of the cornerstones of modern marketing. It’s where we look for information, read reviews, spend time and interact with other consumers and businesses. 

TikTok ads

TikTok’s rise to become one of the most downloaded apps in the world in just a few years has not gone unnoticed. An app that came to the attention for its funny dance and challenge videos is now much more than that. Challenges and dances are still a big part of TikTok, but a big part of the show is also taken up by a wide range of do-it-yourself, pet and how-to videos, among others. Think of any video topic and you’re sure to find a video on TikTok that covers it.

Like any other social media platform, TikTok has built strong communities. Paid advertising allows you to promote your business in your own TikTok community. TikTok’s algorithm knows its users, identifies with the video content they consume and makes this information available to advertisers in the form of ad targeting. This new marketing channel is a good one to be aware of, especially for companies in the consumer market!

Outsourcing social media

Outsourcing your social media to a professional frees up your time and makes your social media content production more focused. Perhaps your competitors have outsourced their social media marketing too.

Social media is a broad set of platforms, which is why it can reach many different audiences, with different content, different goals, at all stages of the buying journey.

The benefits of social media outsourcing include.

  • Increased visibility
  • A good way to reach the target group and to interface with the customer
  • Creating new demand
  • Creating a network
  • Increasing organic visibility
  • Possibility to target advertising at different stages of the buying journey
  • Easy channel to collect customer feedback
  • Engaging potential customers
  • Drive traffic to the website
  • Strengthening the brand
  • Monitor competitors’ activities and trends

If all or some of these things are important to your business, outsourcing social media can be an effective solution for you.

Google marketing

Google advertising

Google advertising is a powerful way to engage with customers at all stages of the buying journey. Well-targeted ads, effective campaign structure and continuous development and maintenance of advertising campaigns deliver immediate results.

Search Engine Optimisation

Frustrated with paying for every click on Google? With search engine optimisation, you can be found on Google for keywords relevant to your business and guide potential customers towards a purchase decision – without paying.


Do you dream of having a brand that makes a good first impression, conveys the desired atmosphere of your company and stays in people’s minds? A unique brand image that appeals to your target audience will give your business a competitive edge.

When people need or want to buy the services or products you sell, your advantage is to be first on their minds. A successful corporate image also communicates competence and builds credibility.


A brandbook brings together the key building blocks for creating and maintaining a strong, clear and distinctive brand. If you feel that your company’s brand is not these things, putting together a brandbook will help you clarify the core of your brand, create a personality for your company and decide on a consistent visual identity.

In order for everyone at your company to work in a consistent way, they need to have a clear and consistent set of guidelines. When everyone in their field is clear about the brand they are working with, they can focus on excelling at their job.

The brand book also makes it easier for new employees and external associates, such as partners, to get involved in the world of your business.